Bold & Bae Fashion Unveiled: A Premier Destination for Women's Lingerie, Beachwear and Athleisure Excellence

The startup brand aims to secure more than USD 1 million to facilitate strategic expansion over the next two years.

Mumbai, 20th February 2024 – Bold & Bae Fashion, a Mumbai-based startup clothing brand in the women's apparel sector, proudly announces the launch of its premium collection, featuring exquisite lingerie, loungewear, beachwear, casualwear and athleisure. Committed to redefining comfort and fashion for women, Bold & Bae Fashion delivers international quality products at competitive prices.

Catering to the modern, aspirational, and fearless women aged 14 to 44+, Bold & Bae Fashion operates through a network of online retail platforms in Indian and international markets. Established by industry veteran Haresh Motirale, Smita Thorat, and Joyce Motirale, the brand sets itself apart by directly engaging with customers, bypassing intermediaries to guarantee an exceptional customer experience.

Smita Thorat, Co-founder, Bold & Bae Fashion, added, “Bold & Bae is passionately committed to introducing cutting-edge fashion that connects with the diverse modern woman from all walks of life. Our goal is to empower women from all walks of life, whether they are fearless graduates with a passion for starting up, self-empowered successful entrepreneurs, or inclusive mothers striving to restart. Through the launch of Bold & Bae, we aspire to bridge the existing gap in the Indian market by offering premium and comfortable women's wear at reasonable price”.

According to a recent Redseer report, the Indian female innerwear market is projected to grow at a CAGR of 13%, reaching a value of USD 12 billion by 2025. Bold & Bae Fashion strategically taps into this booming market, driven by factors such as increased consumption, rising disposable incomes, financial independence, and heightened awareness of fashion trends and comfort.

As part of its Direct-to-Consumer strategy, Bold & Bae Fashion leverages the power of digital platforms to reach individuals in tier 2 and 3 cities, empowering women with superior fashion choices. With the D2C market expected to surpass USD 100 billion by 2025, Bold & Bae Fashion is well-positioned to capitalize on this growth.

“Our extensive range, meticulously crafted from high-quality international fabrics, promises unparalleled comfort and trailblazing fashion for every woman who wants to embrace her inner beauty and unleash the power within. Our goal is to empower women across India, including those in tier 2, 3 towns, and rural areas, with access to stylish, comfortable intimate, active wear and casual wear clothing suitable for every occasion”. In addition to our website, the collections are also available on prominent e-commerce marketplaces such as Myntra, AJIO, Amazon, Meesho, Flipkart and Shopsy, among others” said Joyce Motirale, Co-founder of Bold & Bae Fashion.

Haresh Motirale, Founder of Bold & Bae Fashion unveiled the brand's forthcoming strategies. He said "Within the next two years, our aim is to secure and invest approximately over one million dollars. These funds will be strategically allocated to introduce innovative designs, launch new SKU’s in casual wear, upgrade manufacturing curated facilities, grow impactful marketing campaigns, and broaden our footprint in international markets."

Bold & Bae Fashion received an overwhelming response across major cities during the last festive season. The brand integrates cutting-edge technology on its digital platforms for a secure and hassle-free shopping experience. With a season offers and exciting discounts, Bold & Bae Fashion aims to captivate customers and lifestyle fashion influencers alike.