Premium demi-fine jewellery brand ‘Flourish by Gunjan Jain’ launches first store in Mumbai

Following the launch of its first outlet in Kolkata, The House of Flourish in Bandra will display a range of demi-fine jewellery that showcases globally-sourced precious and semi-precious lab-grown gemstones, solitaires and emeralds set in 18k Gold and Silver

5th December, 2023 - Flourish by Gunjan Jain, a luxe jewellery brand that is redefining sustainable demi-fine jewellery in India with its use of precious and semi-precious lab-grown gemstones, is opening the doors of its second store in Mumbai. The brand launched its premier store in Kolkata back in 2022. 

Located on Bandra’s Waterfield Road and spread across 450 sq. ft., the House of Flourish will display a diverse range of jewellery pieces set in 18k Gold and Sterling Silver that are intricately hand-crafted with precision using synthetic emeralds, solitaires, Cubic Zirconia, Swarovski stones and Moissanites, all sourced internationally after passing the most rigorous quality checks. 

“We are excited to introduce the people of Mumbai to our exquisite demi-fine jewellery that blends luxury and affordability. Our Bandra store is designed to cater to free-spirited, well-travelled sophisticated women/customers who never compromise on quality in their quest for elegance.

Each of our timeless, versatile pieces reflect our commitment to quality and sustainability, enabling them to steal the spotlight during special occasions but also catch attention when worn every day. Our jewellery allows you to shine no matter where life takes you,” said Gunjan Jain. 

“In our Bandra store, where every shade of blue dances with the purity of white, creating an ambiance that whispers luxury and royalty. “For those wondering, ‘Why Blue?’ Our store is themed to reflect gender neutrality. We are open to anyone who likes to define their style without boundaries - men, women and children alike!” Gunjan Jain added.

From the brand's Signature Bow pieces symbolising grace and femininity and its Emerald Collection which pays tribute to nature and beauty; to its Stunning Solitaires and Bespoke customised pieces, the store offers something for every kind of buyer. The House of Flourish will also retail the Baby Bow Collection for the little ones as well as lapel-pins and brooches for men.

The ‘Flourish by Gunjan Jain’ pieces are priced between INR 5000 and INR 150000, allowing a diverse customer base to indulge in their passion for exquisite eco-friendly jewellery.

The brand currently caters to its customers digitally through the website. Celebrities like Isabelle Kaif and Genelia D’Souza have worn the brand's jewellery in the past. The brand plans to launch internationally from next year. 

About Flourish by Gunjan Jain

Flourish is a brand that revolutionises the very idea of jewellery and is at the leading edge of creating timeless designs for the well-travelled, independent, free-spirited woman.

In 2021, a dinner table conversation led to the creation of this line of demi-fine jewellery and here we are, several months down with our flagship outlet and a robust digital presence. Craftsmanship-focused lines designed around Solitaires and Emeralds, set in 18k Gold or Silver, using precious and semi-precious lab-grown gemstones that are sourced internationally, passing the most rigorous quality checks and priced attractively.

Artisanal jewellery segmented as Couture, Pret and Luxe to make cinematic, glamour pieces accessible, wearable, risk-free and fuss-free. Flourish consumers are unique, autonomous, proud.