Top 5 startups that drove the Tier 2 Economy in 2023

Dec 14, 2023 - 07:35
Top 5 startups that drove the Tier 2 Economy in 2023

Amid the worldwide pandemic, start-ups are considered growth drivers of the Indian economy. With the unlocking phases of the COVID-19-led lockdown, India is moving towards strengthening start-up communities and unravelling opportunities to spice up digital innovation within the Indian economy. It’s rightly said every crisis comes with a myriad of challenges, followed by transformational opportunities.

With the rapid adoption of technology, start-ups are adapting to the new normal. The good thing is that start-ups and MSMEs are among the fastest adopters of new-age technology solutions. COVID-19 has made tier II and tier III cities emerge as a business hub for Indian start-ups. Hence, diving deeper into the matter, we’ve compiled a list of the top 5 start-ups that have significantly worked at the Tier 2 level to boost the Indian Economy: 


Gurugram, Haryana-based PickMyWork is a gig platform that helps digital companies acquire end customers including shops for their products through a Pay-per-task model at a very low CAC. Incepted by three friends who are now its co-founders, Kajal Malik, Vidyarthi Baddireddy, and Utsav Bhattacharjee, founded PickMyWork in 2019.

With Indian youth primed to complete delivery gigs for Food Delivery / Hyperlocal apps like Swiggy, Zomato, and Big Basket and earn commissions, the founders created PickMyWork, a pay-per-sale gig platform, where sales gigs could be completed for internet companies with the promise of 3X earnings/hour of effort compared to delivery gigs. 

Mykare Health 

Mykare Health is building India’s largest affordable and trusted hospital network. Mykare has already touched 70,000+ patients in 12 + cities of India with a Network of 60+ Hospitals with a capacity of 2000+ beds 5000+ International Patients and manpower of 60+ Team members.

Founded in 2021, Mykare Health is India’s fastest growing full stack elective surgery platform providing minimally invasive elective and cosmetic surgeries, including lasik, hernia, piles, hair transplant, liposuction, Knee Replacement, Hip Replacement , IVF etc.


Eduncle is a promising ed-tech startup that has given a unique twist to teaching-learning by gamifying its model for trainers and not trainees. Eduncle caters to the undergrad section, aiding them in preparing for entrance exams for higher education. They help students prepare at their own pace through live classes, video modules, and printed and web content.

With a database of 85,000 questions, their doubt-solving feature is gamified for the tutors who win coins (in terms of actual money) for solving students' queries. These tutors compete with each other to be the first ones to claim and offer correct solutions to doubts raised by the students.

The brand has been rewarded with bonus coins depending on the difficulty level and time to solve a query. According to Arpit Pareek, Co-founder and COO, Eduncle, the company runs data analytics on all previous year questions to predict the possible questions for a given year and tags every question based on several matrices to optimize search results. However, rest assured that it will only enhance the ease and experience of learning and not replace the traditional classroom setting.


Practo is a health and wellness brand headquartered in Bangalore, a leading healthcare platform that connects millions of patients with thousands of healthcare providers and helps to make better healthcare decisions. It helps patients to browse through doctor profiles online, book appointments, and get chat-based teleconsultation. Practo is a platform that makes consultation easy for both the patient and the doctors. 


Classplus was born in 2018 to essentially embrace the future; the future being SaaS, online/hybrid education, and a fully realized creator economy. The brand's effort has always been to revolutionize teaching by digitally empowering educators. Classplus essentially helps them to build and grow their online coaching business.

Moreover, through their own super-app educators can create, monetize, and market content, as well as expand their student base in India and abroad. The brand has also successfully raised a funding of $160Mn to date ($70Mn in Series D) from marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures.

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